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View synonyms for loss leader

loss leader

noun

  1. a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store. Compare leader ( def 4 ).

loss leader

noun

  1. an article offered below cost in the hope that customers attracted by it will buy other goods

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Other Words From

  • loss-leading adjective

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Word History and Origins

Origin of loss leader1

First recorded in 1920–25

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